Product Specialist

• Define and execute product strategy aligned with company goals and market trends
• Conduct market research and competitive analysis
• Develop and maintain a product roadmap prioritizing features and enhancements
• Collaborate with engineering, design, manufacturing, sales, marketing, and customer support teams
• Manage the product development lifecycle from concept through launch
• Ensure product quality and performance standards
• Develop and execute go-to-market strategies, including pricing, positioning, and marketing campaigns
• Create product collateral, sales tools, and training materials
• Monitor product performance, customer feedback, and market trends
• Identify and implement product enhancements and improvements with engineering
• Serve as a customer support escalation point
• Serve as a technical resource for the sales team, including demonstrations and presentations
• Build Power BI dashboards and Salesforce reports
• Coordinate with manufacturing and supply chain to ensure product availability and quality
• Perform other duties as assigned