Program Manager

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs
• Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
• Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
• Set the global CRM framework and define market localization standards
• Serve as the single point of accountability for CRM outcomes and leadership reporting
• Evaluate and manage messaging providers and official business account setups
• Own CRM platform relationships, including contracts, roadmap alignment, feature adoption, and renewals
• Drive CRM innovation projects such as AI/LLM integrations from discovery through rollout and measurement
• Identify CRM stack gaps and champion investments
• Co-design lifecycle programs, in-product messaging surfaces, event instrumentation, and journey delivery mechanics
• Define audience segmentation and lead qualification frameworks
• Own audience and list segmentation, hygiene, suppression, and maintenance across markets
• Develop customer journey and audience insights to improve profitability, delivery, and engagement
• Design and oversee automated journeys, personalization, and experimentation standards
• Own CRM KPIs, dashboards, and reporting across channels
• Report performance by market and channel, including cross-market comparisons in the WBR
• Own email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation
• Design and lead CRM experiments and apply learnings to program improvements
• Tie CRM performance to LTV, retention, activation, and payback outcomes
• Lead planning, execution, and retrospectives for major campaigns
• Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity
• Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
• Document CRM processes, playbooks, and standards
• Secure creative resourcing, write creative briefs, and support messaging and copy when needed
• Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools
• Use AI for culturally accurate localization and scalable content
• Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization

Program Manager jobs in United Arab Emirates

CRM Program Manager – UAE, Contract, Remote