Public Relations

• Own the backlink pipeline end to end: identify relevant sites and journalists, personalize outreach, follow up, secure placements, and track results
• Focus links on target ranking pages, not only the homepage
• Monitor Viva’s backlink profile and placement quality
• Identify potentially harmful links and coordinate cleanup
• Track placements, backlinks, citations, and authority metrics
• Share progress, insights, and next steps with the SEO & AEO Manager
• Get Viva mentioned in sources cited by AI answers, including industry lists, comparison articles, and trusted publications
• Set up and grow Viva’s profiles on review sites
• Manage a monthly budget for paid placements and select sites with real readers and editorial standards
• Plan and run digital PR campaigns for timely, relevant stories
• Build and maintain relationships with journalists, editors, publishers, and website owners
• Earn relevant media coverage, brand mentions, and editorial backlinks

Explore Link Building Specialist, Digital PR at Viva Talent. Review requirements and application details.