Public Relations

• Support global PR campaigns, projects and earned media activity
• Identify story angles, emerging trends and coverage opportunities
• Develop pitches, media materials and content for international audiences
• Coordinate media and creator visits, production activity and on-the-ground hosting across New Zealand
• Build relationships with offshore teams, media, agencies, suppliers and tourism industry partners
• Own assigned PR projects and workstreams, coordinating timelines, budgets, delivery and reporting
• Support PR shoots and content production from briefing through delivery
• Use insights, measurement and approved AI tools to improve storytelling and ways of working
• Ensure New Zealand stories are accurate, authentic and culturally appropriate across traditional and emerging channels
• Undertake domestic travel

Explore Public Relations Executive at Tourism New Zealand. Review requirements and application details.