SEO Marketing

• Develop and execute SEO strategies based on client goals, markets, and competitive landscapes
• Conduct keyword research and identify organic visibility opportunities
• Analyze competitors and search results
• Prioritize SEO work based on potential impact
• Optimize website pages for search intent, keywords, structure, and conversions
• Collaborate with content writers on existing and new SEO-focused content
• Improve internal linking, metadata, headings, content structure, and other on-page elements
• Write SEO-focused copy for website pages and blog content when needed
• Create and optimize location and service pages at scale
• Perform technical SEO audits and troubleshoot indexing, crawlability, site structure, redirects, metadata, and related issues
• Implement on-page and technical SEO improvements directly when appropriate
• Work with the team on issues requiring development or technical support
• Make SEO and content updates directly in WordPress and Elementor
• Develop and execute off-page SEO strategies
• Build backlinks through link building, outreach, digital PR, and industry-specific opportunities
• Conduct competitor backlink analysis and identify backlink gaps using Ahrefs and SEMrush
• Manage local SEO, including citation building, citation cleanup, and Google Business Profile optimization
• Monitor backlink profiles, referring domains, link quality, and potentially harmful links
• Track and report off-page SEO activities, progress, and results
• Monitor rankings, organic traffic, leads, and other SEO metrics
• Use Google Analytics and Google Search Console to identify trends and issues
• Report meaningful findings and adjust strategies using performance data
• Manage multiple client accounts independently while keeping the team informed
• Complete a Loom video as part of the application process

SEO Specialist

• Manage and execute SEO and AEO strategies to improve organic rankings, AI search visibility, traffic, and inbound leads
• Conduct technical SEO audits and implement fixes using WordPress, HTML/CSS, and SEO best practices
• Optimize site structure, headers, metadata, internal linking, page speed, and schema markup
• Create and optimize service, location, blog, and FAQ content based on keywords, search intent, and conversational queries
• Optimize content for AI-generated answers, featured snippets, FAQs, People Also Ask, and other search results
• Support local SEO efforts, including location pages and Google Business Profile optimization
• Use AI tools such as ChatGPT and Claude for content research, creation, and optimization
• Use SEMrush, Ahrefs, or SurferSEO for keyword research, audits, competitor analysis, content optimization, and performance tracking
• Monitor SEO and AEO performance and identify opportunities to improve search visibility and inbound leads

SEO/AEO Specialist – Bilingual ENG, SPN, POR

• Lead the SEO and GEO strategy by developing, managing, and executing the technical, On-Page, and Off-Page SEO roadmap, as well as LLM citation strategies, aligned with lead generation and sales goals
• Conduct in-depth audits of site architecture, crawlability, crawl budget, indexing, JavaScript rendering, and Core Web Vitals
• Document clear technical requirements for the Development team
• Guide the content team in creating content clusters, ensuring E-E-A-T and accurate search intent alignment
• Develop content in accordance with E-E-A-T guidelines
• Monitor organic and GEO KPIs
• Analyze management dashboards in Looker Studio and present results and ROI insights to executives and clients
• Act as a bridge between Marketing, Content, and Media, prioritizing SEO tasks in development sprints
• Support the professional development of junior and mid-level analysts, increasing the company’s SEO maturity

SEO Marketing jobs in Brazil

SEO Specialist

SEO/AEO Specialist – Bilingual ENG, SPN, POR

Senior SEO / GEO Analyst