SEO Marketing

• Develop and execute comprehensive SEO strategies tailored for Baidu and other major Chinese search engines
• Optimize website architecture, metadata, content structure, internal linking, and on-page elements
• Conduct keyword research focused on Forex, CFDs, trading, and financial services
• Collaborate with developers to improve technical SEO performance, including site speed, mobile responsiveness, crawlability, indexing, and compliance with local web requirements
• Partner with the Content team to create and optimize localized educational, trading, and promotional content for Chinese-speaking audiences
• Build and maintain a high-quality backlink profile through outreach, financial portals, local media, industry directories, forums, and PR opportunities
• Leverage WeChat, Zhihu, Toutiao, and Xiaohongshu to strengthen organic visibility, audience engagement, and brand authority
• Monitor SEO performance using Baidu Tongji, Baidu Webmaster Tools, Google Analytics, Ahrefs, Semrush, and other relevant platforms
• Conduct competitor analysis to identify trends, benchmark performance, uncover traffic gaps, and recommend improvements
• Track Chinese search engine algorithm changes, digital marketing trends, and Forex/CFD regulatory requirements
• Prepare regular performance reports and actionable recommendations for stakeholders
• Work cross-functionally with Marketing, Product, Content, Development, and Compliance teams to enhance customer acquisition through organic channels

SEO Marketing jobs in China

SEO Manager, China Market