SEO Marketing

• Own the end-to-end on-page SEO optimization process from research and planning through implementation, quality assurance, and performance monitoring.
• Analyze keyword opportunities, search intent, competitor pages, and content gaps.
• Create detailed content briefs and review content for accuracy, search-intent alignment, topical depth, and SEO best practices.
• Optimize metadata, headings, internal linking, page structure, and content organization.
• Review and validate indexing, canonicalization, structured data, and crawlability.
• Implement content updates in WordPress or coordinate implementation with content writers and developers.
• Monitor optimization performance using SEO tools and recommend improvements based on data and business impact.
• Collaborate with SEO strategists and cross-functional teams to improve search visibility, user experience, and conversions.

On-Page SEO Specialist

• Support technical SEO audits across client sites, identifying crawlability, indexation, and site health issues under senior guidance
• Assist with implementing redirects, canonicalization, XML sitemaps, robots.txt, and structured data fixes in WordPress
• Monitor site health using Screaming Frog, Semrush, and Google Search Console
• Diagnose Core Web Vitals and page speed issues and document findings for senior review
• Conduct keyword research for content strategies aligned with clients’ practice areas and target markets
• Assist with producing SEO content briefs for writers
• Audit and optimize existing on-page content for relevance, structure, and search intent
• Support identification of content gap opportunities
• Support Google Business Profile optimization and citation building
• Monitor local rankings across target practice areas and geographies
• Identify and flag local listing inconsistencies across directories and data aggregators
• Track keyword benchmark performance and surface notable changes to senior team members
• Manage tasks, budgets, and progress in Asana
• Collaborate with the SEO team on learnings and process improvements
• Stay current on algorithm updates and SEO best practices, particularly in the legal vertical

Junior SEO Manager

• Own the organic growth roadmap across all Otte Polo Group brands
• Lead and mentor SEO specialists, content writers, and technical support
• Identify performance gaps and build corrective action plans
• Set KPIs tied to traffic, conversions, and revenue
• Conduct technical SEO audits covering site health, indexing, schema, and performance
• Review and optimize WordPress pages for on-page SEO, structure, and UX alignment
• Improve internal linking architecture
• Optimize high-intent service pages for conversions
• Implement structured data and schema markup
• Oversee backlink strategy and authority building
• Track rankings, traffic, conversion rates, and lead quality
• Identify underperforming initiatives and pivot quickly
• Align SEO with paid media and partnerships
• Present performance reports tied to revenue impact

SEO Manager – Growth & Performance, WordPress Focus

• Manage and execute SEO and AEO strategies to improve organic rankings, AI search visibility, traffic, and inbound leads
• Conduct technical SEO audits and implement fixes using WordPress, HTML/CSS, and SEO best practices
• Optimize site structure, headers, metadata, internal linking, page speed, and schema markup
• Create and optimize service, location, blog, and FAQ content based on keywords, search intent, and conversational queries
• Optimize content for AI-generated answers, featured snippets, FAQs, People Also Ask, and other search results
• Support local SEO efforts, including location pages and Google Business Profile optimization
• Use AI tools such as ChatGPT and Claude for content research, creation, and optimization
• Use SEMrush, Ahrefs, or SurferSEO for keyword research, audits, competitor analysis, content optimization, and performance tracking
• Monitor SEO and AEO performance and identify opportunities to improve search visibility and inbound leads

SEO Marketing jobs in Colombia

On-Page SEO Specialist

Junior SEO Manager

SEO Manager – Growth & Performance, WordPress Focus

SEO/AEO Specialist – Bilingual ENG, SPN, POR