SEO Marketing

• Own the company’s overall SEO strategy across all markets and websites
• Define SEO priorities, roadmaps, targets and KPIs with measurable outcomes
• Identify and prioritise growth opportunities based on performance data, market conditions, resources and commercial potential
• Lead, manage and develop the SEO department, including three SEO Managers
• Oversee team performance, resource planning, recruitment, development and training
• Develop and enhance SEO processes, standards, documentation and best practices
• Provide strategic direction as the company’s senior SEO expert to Senior Management
• Monitor search algorithm developments, AI Overviews, generative AI and emerging search technologies
• Develop and manage technical SEO strategies covering site architecture, crawling, indexing, rendering, internal linking, structured data, redirects, international SEO and Core Web Vitals
• Lead technical SEO audits and ensure issues are prioritised and resolved
• Partner with Development and Product teams on websites, product features, migrations, redesigns and technical changes
• Drive on-page and content SEO strategy, including keyword research, search intent, content planning, optimisation and performance improvement
• Collaborate with Content and Social Media teams on search-driven content strategies
• Develop and oversee link-building, link acquisition and digital PR strategies
• Embed SEO considerations in products, websites, campaigns and business initiatives
• Establish and monitor SEO performance frameworks and KPIs for traffic, rankings, visibility, conversions and revenue
• Analyse performance and produce commercially focused recommendations
• Conduct root-cause analysis and implement corrective measures
• Produce SEO reports, forecasts and strategic recommendations for Directors and Senior Management
• Conduct competitor and market research to identify markets, trends, keywords and organic growth opportunities
• Collaborate with internal departments, external agencies, consultants and industry partners
• Represent the company and SEO function with external stakeholders
• Undertake other relevant managerial, strategic, administrative and related responsibilities as required

SEO Marketing jobs in Europe

Head of SEO