SEO Marketing

• Own search acquisition strategy and performance roadmap across paid, organic, and AI search
• Serve as day-to-day search owner and strategic lead
• Partner with web and content stakeholders on visibility, intent coverage, and landing-page relevance
• Align search plans with paid media, organic, and owned-channel strategies
• Build performance narratives, forecasts, and priorities for leadership
• Own EF’s AI search and discovery strategy across ChatGPT Search, Google AI Overviews and AI Mode, Perplexity, and Microsoft Copilot
• Evaluate platform experiences, user journeys, competitive activity, and advertising products
• Establish measurement for AI-search visibility, referrals, engagement, conversions, and lead quality using Google Search Console, GA4, and monitoring platforms
• Build and own a test roadmap for paid opportunities in AI search
• Manage, review, and optimize Google Ads and Microsoft Advertising accounts across EF brands
• Own campaign structure, targeting, audience development, and keyword strategy
• Manage bids, budget caps, impression share, Quality Score, and efficiency and growth metrics
• Execute campaign and feature opportunities including keyword expansion, match strategy, audience development, and testing
• Partner with web, UX, analytics, and creative teams to improve search-traffic conversion
• Own continuous CRO practice, including landing-page testing plans, hypotheses, test design, and performance readouts
• Use search queries, audience behavior, and on-site analytics to improve content, messaging, UX, and technical performance
• Deliver regular reporting across paid, organic, and AI search tests and on-site conversion metrics
• Manage timelines, testing calendars, and stakeholder communications

Explore Senior Search Marketing Manager at EF Education First Teachers. Review requirements and application details.