SEO Marketing

• Build and optimize city, state, service-area, and insurance landing pages
• Develop a repeatable local SEO playbook as the company expands into new markets
• Own Google Business Profiles, healthcare and autism directories, citations, reviews, and local search visibility
• Track rankings and organic leads by market
• Own technical SEO across crawling, indexing, site architecture, schema, redirects, sitemaps, and page performance
• Work directly with engineering to fix technical SEO blockers
• Build content strategy around ABA therapy, insurance, diagnosis, and provider selection
• Ensure content is clinically reviewed where appropriate and aligned with E-E-A-T principles
• Own visibility across ChatGPT, Google AI search, Perplexity, and Gemini
• Structure content so search engines and LLMs can understand and cite it
• Identify external sites and publications relied on for autism and ABA-related questions and build presence there
• Earn relevant backlinks, directory placements, and expert mentions through link building and digital PR
• Build and maintain a growth dashboard across Search Console, GA4, SEO tools, and AI search measurement
• Report regularly to leadership on performance and investment priorities

Senior SEO Specialist

• Own the company's SEO strategy from start to finish
• Improve technical SEO, content, site structure, indexing, and overall search visibility
• Grow organic traffic and increase qualified signups and conversions
• Improve visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
• Test and develop AEO/GEO strategies for AI search
• Manage and expand programmatic SEO pages across different topics and markets
• Use creator data to create useful content, studies, and SEO opportunities
• Launch free tools and resources to attract traffic and backlinks
• Track SEO performance, rankings, AI visibility, traffic, and conversions
• Work closely with engineering and growth teams to implement SEO improvements
• Support digital PR and link-building initiatives
• Stay current with SEO and AI search changes and test new ideas
• Report directly to the Head of Growth & Marketing

SEO & AI Search Manager

• Support technical SEO audits across client sites, identifying crawlability, indexation, and site health issues under senior guidance
• Assist with implementing redirects, canonicalization, XML sitemaps, robots.txt, and structured data fixes in WordPress
• Monitor site health using Screaming Frog, Semrush, and Google Search Console
• Diagnose Core Web Vitals and page speed issues and document findings for senior review
• Conduct keyword research for content strategies aligned with clients’ practice areas and target markets
• Assist with producing SEO content briefs for writers
• Audit and optimize existing on-page content for relevance, structure, and search intent
• Support identification of content gap opportunities
• Support Google Business Profile optimization and citation building
• Monitor local rankings across target practice areas and geographies
• Identify and flag local listing inconsistencies across directories and data aggregators
• Track keyword benchmark performance and surface notable changes to senior team members
• Manage tasks, budgets, and progress in Asana
• Collaborate with the SEO team on learnings and process improvements
• Stay current on algorithm updates and SEO best practices, particularly in the legal vertical

Junior SEO Manager

• Develop and execute SEO strategies based on client goals, markets, and competitive landscapes
• Conduct keyword research and identify organic visibility opportunities
• Analyze competitors and search results
• Prioritize SEO work based on potential impact
• Optimize website pages for search intent, keywords, structure, and conversions
• Collaborate with content writers on existing and new SEO-focused content
• Improve internal linking, metadata, headings, content structure, and other on-page elements
• Write SEO-focused copy for website pages and blog content when needed
• Create and optimize location and service pages at scale
• Perform technical SEO audits and troubleshoot indexing, crawlability, site structure, redirects, metadata, and related issues
• Implement on-page and technical SEO improvements directly when appropriate
• Work with the team on issues requiring development or technical support
• Make SEO and content updates directly in WordPress and Elementor
• Develop and execute off-page SEO strategies
• Build backlinks through link building, outreach, digital PR, and industry-specific opportunities
• Conduct competitor backlink analysis and identify backlink gaps using Ahrefs and SEMrush
• Manage local SEO, including citation building, citation cleanup, and Google Business Profile optimization
• Monitor backlink profiles, referring domains, link quality, and potentially harmful links
• Track and report off-page SEO activities, progress, and results
• Monitor rankings, organic traffic, leads, and other SEO metrics
• Use Google Analytics and Google Search Console to identify trends and issues
• Report meaningful findings and adjust strategies using performance data
• Manage multiple client accounts independently while keeping the team informed
• Complete a Loom video as part of the application process

SEO Specialist

• Own the organic growth roadmap across all Otte Polo Group brands
• Lead and mentor SEO specialists, content writers, and technical support
• Identify performance gaps and build corrective action plans
• Set KPIs tied to traffic, conversions, and revenue
• Conduct technical SEO audits covering site health, indexing, schema, and performance
• Review and optimize WordPress pages for on-page SEO, structure, and UX alignment
• Improve internal linking architecture
• Optimize high-intent service pages for conversions
• Implement structured data and schema markup
• Oversee backlink strategy and authority building
• Track rankings, traffic, conversion rates, and lead quality
• Identify underperforming initiatives and pivot quickly
• Align SEO with paid media and partnerships
• Present performance reports tied to revenue impact

SEO Manager – Growth & Performance, WordPress Focus

• Manage and execute SEO and AEO strategies to improve organic rankings, AI search visibility, traffic, and inbound leads
• Conduct technical SEO audits and implement fixes using WordPress, HTML/CSS, and SEO best practices
• Optimize site structure, headers, metadata, internal linking, page speed, and schema markup
• Create and optimize service, location, blog, and FAQ content based on keywords, search intent, and conversational queries
• Optimize content for AI-generated answers, featured snippets, FAQs, People Also Ask, and other search results
• Support local SEO efforts, including location pages and Google Business Profile optimization
• Use AI tools such as ChatGPT and Claude for content research, creation, and optimization
• Use SEMrush, Ahrefs, or SurferSEO for keyword research, audits, competitor analysis, content optimization, and performance tracking
• Monitor SEO and AEO performance and identify opportunities to improve search visibility and inbound leads

SEO Marketing jobs in Mexico

Senior SEO Specialist

SEO & AI Search Manager

Junior SEO Manager

SEO Specialist

SEO Manager – Growth & Performance, WordPress Focus

SEO/AEO Specialist – Bilingual ENG, SPN, POR