SEO Marketing

• Manage and execute KOA's organic search and discovery programs across national SEO, local SEO, and Generative Engine Optimization (GEO)
• Identify organic-search and AI-discovery opportunities and translate them into prioritized recommendations and work plans
• Manage SEO/GEO vendor relationships, scopes of work, deliverables, timelines, reporting, and performance expectations
• Administer and optimize multi-location SEO and local-listing management tools, campground profiles, and location data
• Serve as KOA's subject-matter expert across technical SEO, on-page SEO, content optimization, off-page/authority signals, local SEO, structured data/schema, crawl/indexation, internal linking, information architecture, and search-result presentation
• Partner with Product and Engineering on crawlability, indexability, rendering, canonicalization, redirects, structured data, internal linking, Core Web Vitals, page speed, mobile performance, and platform migrations
• Partner with Content and Digital Experience teams to improve page usefulness, relevance, information architecture, templates, metadata, content quality, and content coverage
• Develop and coordinate GEO and AI-discovery improvements involving entity clarity, authoritative content, structured information, citation-worthiness, and machine-readable discovery
• Operate KOA's local-search program across its campground network, including Google Business Profiles, local profiles, categories, attributes, photos, reviews, landing pages, citations, duplicate issues, and location/entity consistency
• Develop standards, guidance, operating procedures, playbooks, training, office hours, and decision frameworks for franchisees and staff
• Monitor organic and local visibility by market, location, query theme, device, and search surface; diagnose causes of visibility changes
• Coordinate paid and organic search coverage and share keyword and market intelligence with advertising teams
• Develop SEO/GEO/local-search reporting, dashboards, baselines, targets, and measurement methodology; connect visibility metrics to traffic, reservations, revenue, and engagement
• Prepare recurring reporting and recommendations for Digital leadership and relevant teams
• Serve as primary SEO/local-search escalation point for franchisees and provide actionable recommendations
• Monitor competitors, SERP changes, AI-search developments, local-search platform changes, algorithm updates, and emerging search behaviors
• Support KOA.com releases, migrations, redesigns, and new product capabilities with SEO requirements, launch validation, monitoring, and post-launch analysis
• Develop hypotheses, partner on SEO/CRO experiments, document results, and refine recommendations
• Attend departmental and/or staff development meetings in person on a yearly cycle

Explore SEO Manager at Kampgrounds of America, Inc.. Review requirements and application details.