SEO Marketing

• Own the organic growth roadmap across all Otte Polo Group brands
• Lead and mentor SEO specialists, content writers, and technical support
• Identify performance gaps and build corrective action plans
• Set KPIs tied to traffic, conversions, and revenue
• Conduct technical SEO audits covering site health, indexing, schema, and performance
• Review and optimize WordPress pages for on-page SEO, structure, and UX alignment
• Improve internal linking architecture
• Optimize high-intent service pages for conversions
• Implement structured data and schema markup
• Oversee backlink strategy and authority building
• Track rankings, traffic, conversion rates, and lead quality
• Identify underperforming initiatives and pivot quickly
• Align SEO with paid media and partnerships
• Present performance reports tied to revenue impact

SEO Manager – Growth & Performance, WordPress Focus

• Manage and execute SEO and AEO strategies to improve organic rankings, AI search visibility, traffic, and inbound leads
• Conduct technical SEO audits and implement fixes using WordPress, HTML/CSS, and SEO best practices
• Optimize site structure, headers, metadata, internal linking, page speed, and schema markup
• Create and optimize service, location, blog, and FAQ content based on keywords, search intent, and conversational queries
• Optimize content for AI-generated answers, featured snippets, FAQs, People Also Ask, and other search results
• Support local SEO efforts, including location pages and Google Business Profile optimization
• Use AI tools such as ChatGPT and Claude for content research, creation, and optimization
• Use SEMrush, Ahrefs, or SurferSEO for keyword research, audits, competitor analysis, content optimization, and performance tracking
• Monitor SEO and AEO performance and identify opportunities to improve search visibility and inbound leads

SEO Marketing jobs in Nicaragua

SEO Manager – Growth & Performance, WordPress Focus

SEO/AEO Specialist – Bilingual ENG, SPN, POR