SEO Marketing

• Contribute to and execute the content strategy and editorial roadmap for the Spanish market
• Manage an actionable content calendar with clear priorities, deliverables and deadlines
• Research, write, edit and publish high-quality Spanish-language B2B content across websites, articles, reports, case studies, email, campaigns, sales enablement, events and thought leadership
• Translate complex topics such as contractor management, supplier qualification, compliance, procurement and health & safety into clear and engaging narratives
• Adapt messaging to different audiences, industries, solutions and stages of the customer journey
• Maintain editorial standards, accuracy, consistency and brand alignment across Spanish-language content
• Develop and execute SEO-led content initiatives based on customer intent, search opportunities and business priorities
• Work with Digital Marketing to improve organic visibility, qualified traffic and conversion
• Optimise, update, consolidate and repurpose content assets
• Create authoritative content for traditional and AI-assisted search experiences
• Monitor content performance and recommend improvements to topics, formats and distribution
• Develop Marketplace content for buyers and suppliers, supporting awareness, acquisition, onboarding, adoption and engagement
• Create content for demand generation, nurturing, ABM, customer adoption and sales enablement
• Collaborate with Sales, Marketplace, Product Marketing and other teams to turn customer insights and objections into commercial content
• Interview customers, partners and internal specialists to develop customer stories, expert content and thought-leadership assets
• Repurpose webinars, events, research, interviews and audiovisual content into campaign assets
• Support the transition from Nalanda Global to Once For All in Spain while maintaining clarity across Nalanda, Dokify and 6conecta
• Coordinate content workstreams for website launches, migrations and major updates
• Manage content workflows from brief through creation, review, approval and publication
• Coordinate stakeholders, deadlines and dependencies across multiple content initiatives
• Develop and maintain editorial processes, templates and quality standards
• Ensure content meets brand, legal, editorial and data-protection requirements and technical claims are verified
• Work closely with Product Marketing, Digital Marketing, Communications, Marketing Automation, ABM, Sales, Marketplace, multimedia specialists and international colleagues

Content Marketing, SEO Specialist

• Track, report, and analyze traffic performance
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Optimize copy and landing pages for search/answer engine marketing
• Research and analyze competitor websites and activities
• Develop and implement link building strategy
• Work closely with the development team to ensure SEO/GEO best practices are properly implemented in newly developed code
• Lead content creation and content programming
• Recommend and implement changes to website architecture, content, linking, and other factors to improve SEO/GEO positions for target keywords
• Lead all SEO/GEO activities, including content, keyword, and link-building strategies
• Maximize brand visibility and drive traffic from traditional search engines and AI answer engines across multiple languages

SEO Marketing jobs in Spain

Content Marketing, SEO Specialist

SEO/GEO Specialist