SEO Marketing

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms
• Own campaign performance from strategy through execution
• Manage multiple client ad accounts with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute A/B tests for ad copy, creatives, landing pages, and audiences
• Implement unit testing methodologies before campaign launch
• Monitor campaign performance daily and optimize based on data
• Manage ad budgets to maximize client ROI
• Own on-page, technical, and off-page SEO strategy for multiple client websites
• Conduct keyword research and mapping for organic opportunities
• Monitor SERP rankings, visibility, and share of voice
• Perform technical SEO audits and coordinate fixes with development and design teams
• Optimize title tags, meta descriptions, headers, internal linking, and content structure
• Analyze competitor SERPs and identify content gaps and link-building opportunities
• Develop content briefs with content and design teams
• Track local SEO performance for local service clients
• Report on paid and organic traffic, rankings, impressions, CTR, CPA, ROAS, and conversion rates
• Stay current on algorithm updates, search guidelines, SERP features, platform updates, and industry trends
• Assist with ad copy, creative briefs, and basic graphic design coordination
• Research and recommend new media opportunities and advertising/search channels
• Develop strategies aligned with client business goals
• Recommend budget adjustments and campaign expansions
• Collaborate with content, design, account management, and client teams
• Create clear monthly client performance reports with strategic recommendations
• Participate in client calls when needed
• Communicate performance insights and recommendations to account managers

Explore Ads & SEO Manager at Plan Left. Review requirements and application details.