SEO Marketing

• Develop and lead SEO and AI search optimization strategies for UWM's digital content
• Lead SEO and AEO optimization projects, establish priorities, coordinate stakeholders, and ensure timely implementation
• Conduct keyword, topic, entity, and prompt research
• Establish optimization best practices across search engines, AI-powered platforms, and emerging discovery channels
• Recommend improvements to website content, information architecture, accessibility, and discoverability
• Write, edit, and optimize web content using SEO best practices, keyword targeting, metadata, and content structure
• Conduct website and content audits to improve search performance, user experience, and AI-powered search visibility
• Develop measurement frameworks and reporting strategies for SEO and AI search performance
• Analyze search, website, content, and conversion data using Google Search Console and Google Analytics
• Translate performance insights into actionable content recommendations
• Serve as UWM's subject matter expert for SEO, AEO, GEO, and AI search optimization
• Provide training to MarComm team members, web content editors, and campus units
• Collaborate with Marketing, Web, and Communications teams, schools and colleges, and campus units
• Develop resources and standards supporting UWM web governance and consistent optimization practices

Explore SEO, AI Search Strategist at University of Wisconsin-Milwaukee. Review requirements and application details.