Social Media Manager

• Develop and execute a comprehensive social media strategy
• Manage day-to-day content planning, creation, and scheduling
• Optimize channel performance using data and trends
• Maintain a consistent and engaging digital presence aligned with organizational priorities
• Manage Instagram and Facebook channels
• Recommend potential expansion to YouTube, Pinterest, Reddit, TikTok, or other channels
• Plan, pitch, and manage design and copywriting for organic social content
• Build organic strategies for expanding to new channels
• Coordinate with Creative and Communications teams to source assets and narratives
• Plan and adapt content for annual marketing campaigns such as Giving Tuesday and donation drives
• Monitor social media algorithm changes and adapt strategies
• Maintain organized, current, and presentable social profiles
• Administer Sprout Social for scheduling, trend tracking, and performance reporting
• Document posts in the content calendar
• Ensure accurate copy, tagging, formatting, links, and accessibility practices such as alt text
• Monitor comments, messages, and mentions daily
• Respond to routine inquiries and comments in alignment with brand guidelines
• Escalate comments or direct messages to the appropriate Kiva team
• Compile monthly social performance reports
• Track reach, engagement, follower growth, CTR, and top-performing posts
• Share insights with the Growth & Lifecycle team

Explore Social Media Associate at Kiva. Review requirements and application details.

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