Social Media Manager

• Support multiple brands across different industries
• Create content that builds attention, engagement, conversations, leads and sales
• Create and implement social media content plans
• Edit Reels, TikToks, YouTube Shorts, and longer-form YouTube videos
• Produce approximately 10 short-form videos and 4 longer-form videos per week initially, plus image posts and carousels as required
• Create strong hooks and video openings
• Add subtitles, B-roll, graphics and music
• Repurpose longer content into short-form videos and content across Facebook, Instagram, TikTok, YouTube and LinkedIn
• Write captions and calls to action
• Schedule and publish content
• Respond to comments and engage with relevant accounts and communities
• Identify high-performing content and help improve reach, engagement and conversions
• Upload and optimise YouTube videos
• Use tools such as Flicky and HeyGen for video production and AI-generated videos
• Assist with Meta advertising campaigns
• Create and test ad creatives
• Assist with retargeting campaigns and simple TikTok promotional campaigns
• Assist with future Instagram advertising initiatives
• Monitor advertising performance and report results
• Participate in an interview assessing communication, attitude and overall fit
• Complete a paid practical skills-validation task if shortlisted

Social Media, Video, Ads Specialist

About Lifely
Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Our brand, ecommerce, product, supply, operations, and customer teams work closely together.
About the role
This is a hands-on owner role for someone who can turn brand goals into a clear content plan, make the work happen, and learn from performance. You will create and publish content, lead shoots, coordinate contributors, protect quality, and bring useful insights back to the Brand team.
What you will own

- Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands.

- Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform-ready edits.

- Maintain a forward-planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions.

- Lead photoshoots end to end: mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on-set coordination, feedback, and final assets.

- Deliver weekly and monthly reports that explain performance, show the important insight, and recommend the next action or test.

- Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output.

- Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery.

- Quality-check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements.

What success looks like

- Within 30 days, the content calendar, production tracker, reporting rhythm, owners, and deadlines are clear and operating.

- At least 90% of approved content and production milestones are delivered on time without repeated reminders.

- Agreed publishing cadence is met, including the current Cushie USA baseline of at least eight videos and eight carousel or graphic posts each month.

- Reports arrive on schedule and lead to clear creative, channel, or workflow decisions.

- Content quality, organic engagement, and social traffic improve against agreed baselines through useful testing and iteration.

Social Media & Content Specialist - Philippines

• Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands
• Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform-ready edits
• Maintain a forward-planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions
• Lead photoshoots end to end, including mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on-set coordination, feedback, and final assets
• Deliver weekly and monthly reports explaining performance, insights, and recommended actions or tests
• Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output
• Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery
• Quality-check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements
• Establish content calendars, production trackers, reporting rhythms, owners, and deadlines
• Meet publishing cadence and deliver approved content and production milestones on time
• Improve content quality, organic engagement, and social traffic through testing and iteration

Social Media Manager jobs in Australia

Social Media, Video, Ads Specialist

Social Media & Content Specialist - Philippines

Social Media & Content Specialist

Social Media & Content Specialist - Australia