Social Media Manager

• Develop content ideas, formats and visual concepts for different brands
• Develop and produce reels, short-form videos, photos, stories, TikToks and other social media formats from concept through publication
• Produce content on-site in restaurants, at markets, concerts and events
• Record, edit and post-produce videos using a smartphone and/or camera
• Design social assets such as stories, carousels and posts, as well as posters and flyers when needed
• Monitor trends and develop original, on-brand ideas
• Publish and continuously refine content on Instagram, Facebook, TikTok and other relevant platforms
• Deliver content quickly and reliably in an ongoing operational environment, including regular social output as well as live and seasonal content
• Gradually take on responsibility for content planning, strategy and channel development
• Over time, help develop digital channels and formats such as LinkedIn, newsletters and Google Business Profile
• Use AI tools and automation for ideation, production and more efficient workflows
• Work across a portfolio spanning hospitality, live entertainment and culture

Social Media & Community Manager

• Develop and execute a comprehensive social media strategy to increase brand visibility, engagement, and follower growth
• Plan and manage content calendars across social platforms, aligning posts with seasonal campaigns, product launches, and brand milestones
• Conceptualize and create high-quality visual and written content, including images, carousels, Reels, and Stories
• Collaborate with internal creative teams, external creators, and partners to produce and repurpose content
• Write compelling, on-brand captions, replies, and comments
• Monitor and engage with followers daily, responding to comments and tags
• Implement community management strategies for questions, feedback, and user-generated content
• Track and analyze key metrics and produce weekly, quarterly, and campaign-specific reports
• Maintain fresh and relevant global guidelines for local teams
• Partner with the Paid Social team to align organic and paid content with campaign goals
• Research audience behavior, competitor activities, and Instagram trends
• Use research insights to inform broader content and marketing strategies