Social Media Manager

• Own social media content and growth across relevant platforms
• Create engaging social media content, including short-form videos and Reels
• Develop content ideas based on the brand, audience, trends, and business goals
• Manage the content calendar and ensure content is published consistently
• Adapt content and creative concepts based on platform performance
• Maintain a consistent brand voice and visual presence
• Develop strategies to grow followers, reach, and engagement
• Create content designed to drive awareness, consideration, and reservations
• Build UTM campaigns to track social-driven reservations and conversions
• Connect social media activity to measurable business outcomes
• Research competitors, local market trends, and consumer behavior
• Monitor emerging social media trends and content formats
• Conduct A/B testing of content formats, creative concepts, messaging, hooks, and calls to action
• Monitor comments, messages, tags, and mentions
• Engage with followers and build an active online community
• Respond to customer questions and feedback professionally
• Track reach, engagement, follower growth, website traffic, and reservations
• Monitor UTM campaign performance and social-driven conversions
• Create regular performance reports with clear insights and recommendations
• Use analytics to guide future content and marketing decisions
• Complete the application form and record a video showcasing skill sets