Social Media Manager

• Shape the omnichannel media strategy, defining budget allocation and channel mix across Digital, Programmatic, Paid Social, and Traditional Media to maximize ROI and brand awareness
• Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms
• Own the Programmatic and performance ecosystem, overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency
• Drive cross-functional collaboration with Creative, Brand, Data, and E-commerce teams
• Manage agency relationships across media, creative, and technology agencies, ensuring execution and deliverables meet deadlines
• Set up KPIs, build performance dashboards, and translate analytics into actionable insights for senior leadership
• Track media investments, negotiate agency fees, and ensure alignment with financial guidelines

Social Media Manager jobs in Italy

Media Manager, Programmatic, Social Media