Social Media Manager

• Own the end-to-end earned media and public relations strategy to drive brand visibility in the insurance and small business sectors.
• Optimize PR content and placement strategy to increase Simply Business citations in LLMs and AI-driven summaries.
• Develop and lead response plans for brand reputation issues and social media or earned-media crises.
• Lead and manage the external PR agency, including KPIs, budgets, and integrated results.
• Design and execute a spokespeople strategy to maximize executive impact across press, speaking engagements, and social channels.
• Develop executive content, including press releases, contributed articles, and keynote presentations.
• Collaborate with the Content Lead to align executive communications with brand narrative and go-to-market strategy.
• Create and manage a strategic storytelling calendar for media and industry stakeholders.
• Cultivate relationships with journalists, industry analysts, and media partners in the insurance sector.
• Own strategic direction and daily execution of brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn.
• Oversee community engagement, social listening, and real-time responses in partnership with Customer Service.
• Track and report PR and social media metrics, including Share of Voice, engagement, and referral traffic.

Social Media Manager jobs in Massachusetts

Senior Manager, Public Relations, Social Media