Social Media Manager

• Build capabilities, operating models, insights, technology, partnerships, and governance connecting social media, content experiences, and influencer and creator marketing
• Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys
• Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth
• Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities
• Align stakeholders around roadmaps, decision rights, capabilities, and outcomes
• Advance social media ecosystem capabilities and infrastructure
• Enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content
• Connect creator content with planning, distribution, paid media, measurement, technology, governance, and optimization
• Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management
• Establish scalable standards and workflows for quality, consistency, accessibility, efficiency, and brand alignment
• Develop shared KPIs and measurement frameworks
• Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other data
• Deliver executive dashboards and actionable optimization recommendations
• Coordinate agency, platform, technology, and vendor relationships
• Evaluate solutions improving discovery, engagement, measurement, workflow efficiency, governance, and enterprise value
• Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management
• Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and documentation
• Incorporate influencer and creator marketing into governance, disclosure, review, escalation, and control processes
• Develop operating models, workflows, playbooks, training, and adoption resources
• Support approval processes, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation
• Balance innovation and business enablement with brand protection and responsible risk management

Social Media Manager jobs in North Carolina

Content and Social Media Manager