Social Media Manager

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
• Assist in development and maintenance of the master-brand social content calendar
• Plan, create, and publish engaging content across LinkedIn, Instagram, Facebook, X, and TikTok
• Handle day-to-day social media operations, including content calendars and posting schedules
• Monitor social channels, respond to comments and messages, and foster audience engagement
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce content
• Partner with internal teams to amplify campaigns, events, and key initiatives
• Stay current on social trends, emerging platforms, and best practices
• Handle paid social campaigns with media teams, including targeting and performance tracking
• Ensure brand consistency across social media channels
• Track competitor activity and identify opportunities for differentiation
• Handle multiple projects and deadlines in a fast-paced environment

Explore Social Media Manager at Cengage Group. Review requirements and application details.