Social Media Manager

• Research local audiences, competitors, cultural trends, humor, digital habits, and media consumption patterns to identify content opportunities and translate findings into actionable plans.
• Develop and manage local content calendars to ensure consistent and timely publication.
• Write, edit, review, and evaluate local content for linguistic accuracy, cultural relevance, and suitability for the target audience.
• Identify relevant distribution channels, including TikTok, Instagram Reels, YouTube Shorts, and other locally popular digital platforms.
• Explore and test content formats and distribution approaches to improve audience reach, engagement, and retention.
• Source and coordinate local content creators and external contractors, prepare briefs, manage deadlines, and ensure deliverable quality.
• Collaborate with the central AI production studio by providing creative briefs and feedback based on local market insights.
• Manage content-related budgets and evaluate test activities, including cost per view.
• Monitor and analyze content performance, including reach among adult audiences, video views, retention, completion rates, repeat views, shares, saves, engagement, and growth of local accounts and communities.
• Test content hypotheses, evaluate results, and provide actionable recommendations to improve content performance.
• Prepare performance reports and ensure content is ready for publication.
• Ensure compliance with local regulations, age restrictions, and platform policies, including requirements before launching paid promotions.

Explore Social Media, Content Manager at Talentgrator. Review requirements and application details.