Strategist

• Own the measurement program for a dedicated client engagement
• Audit measurement setup and establish architecture connecting media delivery, web and app activity, customer behavior, and revenue
• Define event taxonomies, campaign naming conventions, KPI definitions, attribution rules, and reporting requirements
• Build and maintain analytical datasets, SQL queries, automated workflows, and dashboards
• Reconcile platform discrepancies and establish ongoing data quality checks
• Partner with engineering and implementation teams on tracking, integrations, identity matching, and data pipelines
• Own a prioritized incrementality testing roadmap
• Design and execute geo holdouts, matched-market tests, audience holdouts, platform conversion studies, brand lift studies, and controlled A/B experiments
• Establish hypotheses, primary outcomes, power analyses, minimum detectable effects, budgets, test duration, and decision criteria
• Coordinate test execution, monitor test integrity, and deliver readouts explaining incremental impact, uncertainty, business implications, and next steps
• Manage external marketing mix modeling and incrementality partners, including onboarding, data delivery, methodology reviews, and recurring analyses
• Evaluate modeling readiness based on historical data, spend variation, and outcome volume
• Pressure-test model assumptions and outputs, including baseline demand, lagged effects, saturation, and product or market changes
• Combine experiment results, MMM, attribution, and business performance to inform response curves, marginal returns, and budget scenarios
• Build KPI frameworks across awareness, acquisition, activation, conversion, retention, and customer value
• Develop measurement approaches across paid social, search, online video, creators, programmatic, CTV, audio, and offline channels
• Evaluate demand creation effects on search, direct traffic, and subsequent conversion
• Analyze cohorts by acquisition source, market, creative, audience, and customer segment
• Maintain and refine growth forecasts and investment scenarios
• Identify diminishing returns, expansion opportunities, and activation, conversion, retention, or profitability constraints
• Build reporting and lead measurement discussions with internal and client stakeholders
• Translate complex findings into recommendations on what to scale, change, or test next

Strategist jobs in Florida

Measurement Strategist