Strategist

• Audit and benchmark all market Facebook pages
• Take over the Facebook strategy and KPI framework
• Run cross-market growth tests and share learnings
• Lead monthly reviews with market social managers
• Define Facebook usage across markets, including purpose, posting frequency, post types, brand voice, and community management guidelines
• Translate business objectives into Facebook OKRs and targets
• Optimize organic reach for the algorithm
• Adopt new Facebook features and formats
• Identify trends, run tests, align with markets, and document and report results
• Own Facebook analytics and reporting, including UTM parameters, tagging, and dashboards
• Collect market learnings and develop data-backed recommendations
• Define Facebook post standards and write content guidelines with the content team
• Provide strategic input on creative and campaign copy
• Act as the go-to person for Facebook
• Facilitate cross-market meetings and strategic reviews
• Handle flags, reports, appeals, suspensions, and related documentation
• Co-manage the Meta partner relationship
• Own and develop the Facebook tool stack, including evaluating and rolling out tools such as Fanpage Karma and Meta Business Suite

Explore Senior Global Social Strategist – Facebook Organic at HolidayPirates Group. Review requirements and application details.