Strategist

• Work with the internal team, clients’ marketing departments, and creative agencies to develop effective media campaigns
• Immerse yourself in clients’ businesses to understand their needs, goals, brands, and customers
• Apply knowledge of media and communication platforms to identify appropriate vehicles for building brand awareness
• Create strategic media recommendations integrating the consumer journey and defining the role of media
• Develop media solutions that drive objectives, budget efficacy, and performance
• Collaborate with client leads, planning, and implementation groups on budget allocations across media mix scenarios
• Use client data and technology architecture to provide strategy solutions
• Consider Mindshare/GroupM trading and proprietary offerings in recommendations
• Provide insights on emerging media and new opportunities
• Build competitor and brand reviews to support strategic actions
• Deliver regular media update presentations to clients on trends, landscapes, and hot topics
• Collaborate across the Strategy Hub to drive continuous improvement
• Participate in client and vendor initiatives and workshops
• Analyze competitive context, including SOV, SOM, pricing, and distribution
• Use research and implementation planning tools to set communication and channel objectives, including reach, frequency, ARs, and GRPs
• Coordinate and complete annual plans for assigned brand categories
• Collaborate with implementation teams on reporting, insights, and optimization recommendations
• Serve as the day-to-day contact for clients and the Account Leadership team
• Develop relationships with clients, media partners, and vendors
• Maintain knowledge of client organizational structures, planning processes, marketing calendars, and stakeholder needs
• Attend and contribute to work-in-progress meetings with clients and agency partners