Strategy

• Lead personalization and journey strategy using Marketing Cloud Personalization (MCP) and Data360 (DataCloud)
• Define personalized marketing campaigns, customer journeys, use cases, and success metrics
• Partner with web, email, and mobile channel owners to define personalization strategies across touchpoints
• Translate business objectives into personalization use cases, journey logic, and success metrics
• Prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact
• Define A/B and multivariate testing strategies, hypotheses, and success criteria
• Analyze campaign performance and personalization outcomes
• Present actionable insights and recommendations to optimize customer journeys
• Act as the primary business stakeholder for MCP initiatives and partner with the Marketing Cloud Platform Manager on execution
• Advocate personalization best practices and a customer-centric mindset across Marketing teams
• Support campaign prioritization, documentation standards, and compliance alignment with technical and privacy teams

Explore Marketing Personalization Strategy Manager at IDEXX. Review requirements and application details.