Trader

• Manage day-to-day campaign execution and optimization across programmatic platforms
• Apply the Start / Stop / Scale approach to campaign tactics
• Adjust campaign settings, bids, budgets, frequency, placements, and other controls
• Identify low-quality inventory, inefficient spend, and low-value conversions
• Monitor pacing and budgets and make timely adjustments
• Set up and manage tests across audiences, creative, inventory, and other campaign variables
• Analyze campaign results to identify audiences and messages generating meaningful engagement and donor actions
• Identify behavioral signals informing audience strategy
• Maintain organized campaign structures and naming conventions
• Export and analyze campaign data and compare platform results with client CRM and backend data
• Use Excel to join and assess data related to donor quality, recurring donor retention, and predicted lifetime value
• Investigate discrepancies between platform metrics and backend outcomes
• Assess qualified, incremental donors and long-term value beyond front-end metrics
• Maintain accurate campaign records and perform quality checks
• Explain performance changes and cost increases to the Programmatic Strategist
• Share findings, recommended actions, and optimization tradeoffs
• Provide context for client communication
• Flag risks, unusual results, and opportunities early

Explore Programmatic Optimization, Media Trader at Delve. Review requirements and application details.