Marketing and Communications Manager, Motion Drive Products
ABB
Posted: 10/21/2026
Senior Communications Manager
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Posted: 9/30/2026
Technical Communication Specialist
Comatec Group
Posted: 9/15/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading global marketing and communications strategies, with a focus on developing and executing impactful marketing plans and campaigns. Proficient in digital marketing tools and analytics, with strong storytelling and stakeholder management capabilities.
Highest-signal resume keywords
Global Marketing LeadershipB2B Product MarketingDigital Marketing ProficiencyCampaign Performance MetricsStakeholder Management
About the role
Key responsibilities & impact- Lead global marketing and communications for the industrial drives portfolio
- Develop and execute annual global marketing and communications plans and roadmaps
- Lead end-to-end global product launches and marketing campaigns
- Manage marketing budget allocation, set targets, and monitor campaign performance metrics
- Create customer-centric storytelling and value propositions
- Collaborate with Sales, Product Management, R&D, regional marketing teams, and external partners
- Support local marketing and communications teams with industry campaign localization and development
- Strengthen market positioning, support business growth, and ensure measurable marketing impact across global markets
Requirements
What you’ll need- Bachelor's or higher degree in Marketing, Communications, Business, or related fields
- 5+ years of experience in related roles, ideally in B2B product marketing
- Proven experience building and executing impactful global marketing plans and integrated campaigns
- Proficiency in digital marketing tools, AI, analytics, and content development
- Excellent communication, storytelling, and stakeholder-management skills
- Mindset to innovate, take ownership, and drive continuous improvement
- Fluency in English
- Valid work authorization in the hiring country
Benefits
Comp & perks- Hands-on experience, mentorship, and learning opportunities
- Variable compensation and benefits package details shared with candidates progressing to the first interview stage
- Hybrid work model
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Plan DevelopmentIntegrated Campaign ExecutionBudget ManagementContent DevelopmentMarket Positioning
Soft Skills
Excellent CommunicationStorytellingInnovative MindsetOwnershipContinuous Improvement
Tools & Technologies
Digital Marketing ToolsAnalytics ToolsAI Tools
Industry Keywords
Global MarketingCommunicationsB2B MarketingCustomer-Centric StorytellingMarket Growth