Activate Group Limited

Product Manager

• Own and maintain product roadmaps aligned with Activate Group's wider product strategy
• Define and prioritise product requirements based on OEM compliance needs, market trends, and business goals
• Build and maintain relationships with OEM partners including BMW & MINI UK, McLaren, Volkswagen Group and Toyota
• Gather customer feedback and identify opportunities for enhancement
• Act as the voice of the customer within the business
• Engage with senior stakeholders across Activate Group and Avant Consult
• Partner with the Head of Product and development teams to translate roadmap priorities into features, user stories, and deliverables
• Ensure delivery teams understand the reasoning behind product decisions
• Work with QA, UX/UI, and data teams to ensure products are high quality, intuitive, and measurable
• Monitor automotive, OEM compliance, and total loss trends
• Identify and evaluate opportunities for automation and data-led product improvements
• Define and track key product metrics
• Contribute to best practices in product management processes, tools, and reporting

Product Manager – OEM

Manager

• Support and implement the client’s strategic programme objectives within the region
• Ensure all Programme KPIs are achieved across allocated Bodyshops and Dealers
• Identify opportunities to improve business performance, increase repair volume, and enhance profitability
• Coach Bodyshops on creating and delivering effective Business Improvement Plans
• Ensure Bodyshops report accurately from their BMS and monitor data quality and completeness
• Interpret key performance data, including K2K, average repair cost, and parts usage
• Support Bodyshops in estimate optimisation
• Produce monthly regional reports and use insights to plan and deliver targeted improvement activity
• Conduct regular Performance Review meetings with Dealers and Bodyshops
• Carry out vehicle inspections and standards audits
• Manage audit performance to ensure Audit First-Time Pass Rate targets are met
• Complete visit reports and action plans within the Bodyshop portal
• Promote manufacturer programmes, including Preferred Supplier, Accident Management, Total Loss Avoidance, and Insurance Products
• Review customer satisfaction results and ensure negative feedback is addressed
• Support Bodyshops in maintaining ADAS calibration capability and compliance
• Monitor compliance with approved paint and refinish standards, product usage, and environmental VOC regulations
• Manage and nurture relationships with a defined group of Bodyshops to maximise compliance, repair volumes, parts sales, and profitability

Product Manager – OEM

Regional Performance Manager