AJ Media

Financial Planning and Analysis

• Monitor daily acquisition spend, revenue, ROI, ROAS, CAC, contribution margin and CAC payback; investigate changes and recommend actions
• Analyse performance by brand, market, channel and customer cohort
• Build models and scenarios to assess spend allocation and growth opportunities
• Make recommendations based on profitability, cash requirements and evidence strength
• Work with Marketing and Operations to challenge assumptions, prioritise opportunities and evaluate changes
• Deliver a concise daily performance update with key movements, commercial implications and recommended actions
• Improve dashboards so teams can act quickly
• Monitor purchasing and customer cohort patterns, including average order value, purchase frequency, repeat purchases, retention, refunds and chargebacks
• Track LTV, LTV-to-CAC and cohort profitability
• Analyse subscription recurring revenue, renewals, churn, failed payments and payment recovery
• Manage merchant account and processor spend or volume caps, utilisation, capacity and reset dates
• Compare processors on effective cost, approval rates, settlement speed, reserves, payout reliability and chargeback exposure
• Advise on payment traffic and revenue routing toward lower-cost merchants and processors
• Coordinate approved routing changes with Operations and measure impact
• Maintain a daily view of expected settlements, reserve releases and cash at risk
• Own end-to-end reconciliation across payment processors, including reserves
• Reconcile transactions, fees, refunds, chargebacks, settlements and bank deposits against internal records
• Investigate discrepancies, unusual payment patterns, payout delays and unexpected holds
• Track reserve balances, release schedules, processor balances and ageing receivables
• Provide reconciliation reports on schedule
• Improve reconciliation workflows and controls while preserving accuracy and traceability

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Commercial Finance Analyst