Aspire

Performance Marketing

• Launch and manage paid influencer campaigns end-to-end in Meta, TikTok, and YouTube Ads Managers
• Implement campaign structure, targeting, and creative deployment
• Monitor and optimize audience targeting, budget allocation, and campaign structure
• Track budget pacing against flight schedules
• Own whitelisting/allowlisting, including requesting Partnership Ad and TikTok Spark Ad codes, tracking authorization, and resolving rejected or expired permissions
• Recommend creative formats, hooks, and placements based on platform best practices and campaign goals
• Analyze lower-funnel performance data including Revenue, ROAS, and Purchases, and provide actionable client insights
• Build client-facing proposals and materials covering paid media strategy, budgets, targeting, and flight schedules
• Partner with Strategy, Client Services, and account teams to implement requirements, configure tracking, and align paid efforts with organic content calendars
• Run Paid Partnership Ads programs from sourcing and negotiating with creators through contracting and client communication on content recommendations and briefs

Paid Media Specialist – Contractor

• Plan, manage, and execute large-scale influencer marketing campaigns for enterprise brands
• Own day-to-day client relationships as the primary point of contact and trusted partner
• Lead integrated influencer marketing strategies with Account Directors, aligning goals, KPIs, budgets, and timelines
• Translate client goals into influencer strategies spanning awareness through conversion
• Manage full-funnel campaign execution alongside Campaign Associates
• Manage and mentor Campaign Associates
• Maintain prescribed SLAs and surface client insights, risks, and opportunities
• Deliver analytics and performance reporting across campaign KPIs
• Build and present executive-facing campaign performance presentations
• Partner with Agency Leadership to improve processes and implementation
• Support project management, prioritization, and cross-functional coordination
• Foster a collaborative team environment and support teammates
• Manage multiple client accounts and campaign workstreams simultaneously
• Execute consistently in accordance with the team’s operational plan

Paid Media Specialist – Contractor

Campaign Manager