BÆRSkin Tactical Supply Co. (divbrands)

Product Manager

• Own the commercial management of the online store and how the assortment is presented and converted
• Analyse sales and funnel data to determine product visibility by market based on stock cover, demand, margin and range position
• Own the homepage, navigation, category structure, product placement and sort order across collection pages by region
• Manage add-ons, recommendations and cross-sell placement across the funnel
• Own the on-site funnel from entry to add-to-cart; identify and diagnose drop-off and implement fixes
• Brief and prioritise new store features, modules, filters and funnel changes with product and technology teams
• Understand product profitability, including margin, refund and return rates, across markets
• Align stock and product visibility with forecasts and flag risks early
• Coordinate store and CRM campaigns with the promotional calendar
• Report weekly on store, category and product performance to the Revenue team
• Own on-site search performance, including search intent, zero-result and low-click queries, autocomplete, synonyms and ranking rules
• Convert search demand into merchandising and assortment decisions
• Own Google Shopping product data and feed quality across markets
• Coordinate new product introductions, colour drops and seasonal ranges
• Review product detail pages before launch for content, imagery, pricing and configuration
• Retire or de-prioritise underperforming products and maintain a clean catalogue
• Keep stock, pricing and visibility consistent across markets
• Log weekly changes and measure their impact
• Run and interpret A/B tests on the store
• Conduct continuous competitor research across funnels, merchandising, offers, search and feeds
• Use AI tools daily to analyse data, generate and optimise content, automate reporting and increase efficiency

E-commerce Product Manager

Full-stack Engineer

• Take business problems from stakeholders, determine what matters, and define clear requirements and outcomes
• Own delivery of an agreed business problem in partnership with the CTO and business owner
• Decide what to build, reuse, change, cut, or delay, escalating material cost or risk decisions
• Build and operate full-stack systems across database, backend, and UI
• Develop customer-facing features, internal tools, and automation
• Test and roll out safely with monitoring and risk-appropriate recovery paths
• Protect access and customer data
• Drive adoption, document systems, and agree ongoing ownership
• Define success metrics and baselines, measure results, and report impact honestly
• Use AI tools daily, validate their output, and manage LLM failure modes when applicable
• Collaborate directly with non-technical business areas and engineering peers
• Report directly to the CTO

E-commerce Product Manager

Senior Product Engineer