Baidu, Inc.

Account Manager

• Manage and grow a portfolio of SMB clients through effective account management
• Build strong client relationships through regular communication and proactive support
• Own the campaign lifecycle from campaign trafficking (display, native, and video), activation, to optimization within the MediaGo DSP, including pixel and S2S post-back implementation
• Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to achieve client KPIs
• Troubleshoot creative disapprovals and technical issues to ensure smooth campaign delivery and consistent ad spending
• Assist in client-facing activities such as campaign briefings, status calls, and performance reporting
• Collaborate with Sales, Product, Algorithm, and Analytics teams to ensure successful campaign execution and client satisfaction
• Conduct market research to identify industry trends and support account growth opportunities
• Stay current on AdTech trends, platform updates, and best practices to improve campaign execution and platform user experience