BillGO

Director

• Drive analysis on end-to-end acquisition funnel performance from impressions through activation
• Identify high-value customer segments and optimize audience targeting, segmentation, and channel mix
• Build models and analyses for customer acquisition cost, lifetime value, and payback periods
• Support forecasting and scenario planning for acquisition growth
• Analyze the end-to-end customer lifecycle from onboarding through retention
• Identify drivers of activation, adoption, and attrition
• Identify high-value and at-risk customer segments and recommend targeted actions
• Conduct cohort and longitudinal analyses to understand customer trends
• Deliver insights to improve retention, utilization, and frequency of use
• Partner with product and customer teams to identify user-experience friction points and opportunities
• Develop and maintain customer segmentation frameworks
• Partner with marketing and product teams to design and measure A/B tests and experiments
• Create and maintain dashboards and reporting frameworks across the acquisition and customer-management value chain
• Translate complex data into clear, actionable stakeholder insights
• Influence stakeholders and drive clarity on strategies, priorities, and trade-offs
• Build and mentor analysts as the function scales

Explore Director, Business Analysis at BillGO. Review requirements and application details.