Binance

Manager

• Identify and evaluate partners that align with the company’s vision
• Negotiate brand partnership opportunities to achieve business objectives
• Develop and execute partnership strategies and activation plans
• Collaborate with cross-functional and regional teams, including Brand Marketing, Communications, Insights, Design, Content, Data, Product, Social Media, and Legal, to develop and align on annual plans covering product-market fit, goal setting, budget allocation, and channel strategy
• Set data-driven objectives and evaluate short- and long-term campaign performance
• Manage complex global budgets and drive return on investment (ROI)
• Share industry thought leadership, market intelligence, and product insights
• Guide key regional and local brand teams to enhance marketing operational excellence
• Lead complex projects and resolve key business challenges
• Demonstrate a proactive, resourceful, and action-oriented mindset

Regional Branding Manager