Blooming Health

Marketing

• Own the end-to-end planning and execution of conferences, industry trade shows, virtual executive roundtables, and company-hosted events
• Lead project management for Blooming Days, including in-person summits and virtual programming
• Define event objectives, audiences, themes, and success measures with company leadership
• Manage event timelines, vendors, budgets, deliverables, attendee communications, and internal responsibilities
• Track leads, opportunities, and pipeline generated through conferences, webinars, and Blooming Days events
• Coordinate integrated, multi-channel marketing campaigns
• Develop project scopes, timelines, milestones, ownership structures, and task dependencies
• Ensure campaign assets, collateral, approvals, and cross-functional deliverables are completed on schedule
• Collaborate with Sales, Product, Design, leadership, and external agencies to resolve roadblocks
• Provide stakeholders with updates on progress, risks, priorities, and deadlines
• Oversee HubSpot use across marketing automation, attribution, data hygiene, and Sales alignment
• Partner with operations and automation resources on platform maintenance
• Manage website optimization initiatives with external vendors, focusing on user experience and conversion
• Monitor team capacity, coordinate tactical assignments, and track campaign and event spending against approved budgets
• Help implement and improve project management tools and processes, including Trello
• Own the speaker pipeline for Blooming Days, conferences, webinars, and co-marketing initiatives
• Coordinate speaker outreach, scheduling, preparation calls, asset collection, and event-day requirements
• Maintain relationships with speakers and encourage repeat participation
• Lead marketing projects for external advisors and translate strategic input into actionable initiatives
• Coordinate with healthcare executives, partners, payers, providers, and other industry stakeholders
• Manage marketing dashboards and reporting
• Track funnel conversion, lead velocity, MQL-to-SQL conversion, campaign performance, event ROI, and customer discovery metrics
• Produce weekly and monthly reporting for marketing and company leadership
• Standardize campaign and event intake procedures, approval workflows, and request frameworks
• Identify operational bottlenecks and implement solutions to improve execution speed and accountability

Project Marketing Manager