Botrista Technology, Inc.

Sales

• Manage and mentor a portion of the Botrista Regional Account Executive team
• Implement and enforce rigorous metrics controls to improve sales results and regional performance
• Set expectations, track performance trends, and address underperformance
• Conduct team meetings, 1-on-1s, and field-coaching sessions
• Develop and execute regional sales strategies to meet quarterly sales goals and machine placement KPIs
• Support high-value, complex deals with senior leaders, multi-unit operators, franchise owners, and Food Service Directors
• Ensure focus on identifying and qualifying high-traffic Ideal Customer Profile locations
• Enforce Salesforce pipeline discipline and clean data hygiene
• Monitor pipelines, conversion rates, and sales velocity; provide forecasts and performance updates to leadership
• Partner with Account Management, Implementation, and Operations on post-sale handoffs
• Provide field feedback to marketing, engineering, and culinary innovation teams
• Audit pipeline health, Salesforce data hygiene, and regional performance metrics
• Establish activity-tracking and CRM standards
• Master the value proposition, product roadmap, and competitive landscape
• Implement refined regional sales strategies to accelerate machine installations
• Establish workflows with Customer Success, Finance, and Supply Chain
• Deliver quarterly forecasts and performance assessments to the CRO
• Exceed annual machine delivery quotas and KPIs
• Develop scalable customer acquisition processes and evolve the regional sales playbook and team structure

Director, Sales