BRSi

Chief Marketing Officer

• Develop and execute an integrated growth strategy across Federal, State, and Commercial healthcare market segments
• Lead capture management and proposal development for federal RFPs, RFIs, and task orders
• Oversee state Medicaid TPL and RCM RFP/RFI responses, competitive positioning, teaming and subcontract negotiations, and relationships with state Medicaid agencies and prime contractors
• Build and lead direct business development with commercial health plans, hospital systems, and third-party administrators
• Cultivate channel relationships to extend BRSi’s reach into new client segments
• Work with Finance to qualify contingency-fee, fixed-fee, and hybrid pricing models
• Identify, structure, and manage strategic teaming agreements, subcontracts, and technology partnerships
• Oversee Marketing efforts
• Design renewal strategies and drive expansion and upsell opportunities within the existing client base
• Align Business Development, Proposals/Capture, Marketing, and Client Success behind a unified growth plan
• Partner with Operations to confirm new business commitments can be delivered at sold SLAs
• Establish pipeline, win-rate, and revenue-growth metrics
• Report growth performance and forecasts to the President, CEO, and Board
• Lead Business Development Executives and the Marketing department
• Work closely with Operations, Compliance, Technology, Finance, and other executive peers

Chief Growth Officer