BuildingLink

Growth Marketing

• Own the NYC growth plan, including account, segment, and product prioritization
• Run multiple campaigns throughout the year
• Drive upsell and cross-sell of additional products and modules including KeyLink, TippingLink, and ManageHOA
• Expand single-building relationships into full management-company portfolios
• Win new logos through account-based programs targeting priority buildings and management companies
• Build and run personalized, multi-channel campaigns in HubSpot across email, digital, direct mail, events, and content
• Use AI and automations to develop an autonomous ABM marketing machine
• Analyze data to prioritize focus areas, test channels, offers, and messaging
• Forecast marketing impact for stakeholders
• Partner with Customer Success to identify expansion signals and coordinate timing
• Partner with Sales on larger opportunities and handoffs
• Own attribution and reporting on marketing-sourced pipeline and revenue

Growth Marketing Strategist, NYC Market