Buildout

Content Marketing Manager

• Help develop and execute content strategy aligned to company priorities, ICPs, product launches, and revenue goals
• Identify high-value topics and perspectives from customer insights, product knowledge, market trends, and internal expertise
• Manage the editorial roadmap across channels, audiences, and buyer-journey stages
• Write and edit thought leadership, articles, customer stories, email, social, webinar, sales-enablement, and website content
• Determine the best written, visual, interactive, video, or social format for each idea
• Create lightweight visual assets independently and partner with designers or outside agencies on larger projects
• Use AI for research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution
• Develop repeatable AI-assisted workflows and experiment with emerging AI tools
• Apply editorial and creative judgment to improve AI-generated content
• Partner with SEO and growth teams to improve traditional search and AI-driven discoverability
• Use search, customer, competitive, and performance data to identify content opportunities
• Optimize and refresh existing content based on performance and changing search behavior
• Build content ecosystems around topics rather than standalone assets
• Partner with Demand Gen to turn high-performing content into campaigns and pipeline opportunities
• Work with Sales to create content that starts conversations, educates prospects, and moves deals forward
• Measure content performance across engagement, traffic, conversion, influenced pipeline, and other metrics
• Continuously test, learn, refresh, and improve the content portfolio
• Collaborate with product marketing, demand generation, sales, subject-matter experts, and leadership
• Report to Jennifer Hopkins, CMO

Explore Content Marketing Manager at Buildout. Review requirements and application details.