Business Link AB

Communications

• Research, write and edit blogs, website content, client stories, newsletters and other marketing materials
• Translate interviews, background information and subject matter into clear, engaging and accessible content
• Write and edit content in Canadian Press style while maintaining BLA’s brand and voice
• Create, schedule and publish organic social media content
• Monitor social media channels and engage with clients, community organizations and stakeholders
• Prepare and distribute BLA’s bi-weekly e-newsletter using Mailchimp
• Update and publish website content in WordPress using Elementor
• Create graphics and marketing materials using Canva
• Support promotional campaigns for webinars, events, programs and BLA services
• Support paid social media campaigns, including Meta advertising
• Support out-of-home advertising campaigns
• Collect and develop client stories, testimonials, photos and video content
• Proofread materials and maintain content calendars, campaign schedules and project timelines
• Assist with marketing performance tracking and reporting
• Support community engagement activities and outreach across Alberta
• Assist with sponsorship initiatives, sponsor recognition and sponsorship commitments
• Support communications with ecosystem organizations, community partners and stakeholders
• Promote and deliver webinars, workshops and events
• Assist with speaker coordination, promotional materials and attendee communications
• Support Zoom and Eventbrite webinars and events
• Coordinate event suppliers, event setup and teardown, event attendance, photography and social posting
• Support post-event follow-up, surveys, reporting and content
• Support the rollout and promotion of new programs, campaigns and organizational initiatives
• Organize files, creative assets, contact lists and marketing resources
• Support invoice tracking, purchasing and basic budget administration
• Assist with media relations, public relations and stakeholder communications
• Support research, data collection and preparation of reports and presentations
• Take on short-term marketing and communications projects based on team priorities
• Provide general support to the Marketing & Communications team

Marketing and Communications Specialist – Contract