Caraway Home

Director

• Own long-term planning, daily execution, and optimization of Amazon and third-party marketplace channels globally
• Lead Amazon and Marketplaces P&L, KPIs, targets, channel strategy, revenue growth, and margin growth
• Own in-platform marketing across PPC, DSP, video, OTT, and Amazon Marketing Cloud
• Drive external marketplace traffic through email, SMS, influencers, affiliates, and PR
• Oversee product setup, listing content, keywords, attributes, imagery, and A+ content
• Own conversion strategy and testing
• Set marketplace pricing and assortment while protecting DTC and retail partner relationships
• Enforce MAP and monitor unauthorized sellers, hijackers, and counterfeits
• Manage account health, customer service experience, seller ratings, and case logs
• Own FBA and FBM strategy, inventory positioning, in-stock rates, inbound placement, fees, and freight costs
• Develop demand forecasts with Finance and Inventory Planning and update them as conditions change
• Plan and execute Amazon product launches
• Work with Amazon on incremental growth opportunities such as shows, exclusive color drops, and bundles
• Own promotional calendars including Deal of the Day, Lightning Deals, coupons, and event deals
• Build strategies to increase high-quality reviews and ratings
• Monitor customer reviews and apply insights to products, listings, and customer service
• Report on marketplace metrics, build dashboards, and present results, risks, and recommendations to leadership
• Track competitors, algorithm updates, AI shopping features, fees, and marketplace policies
• Manage relationships with Amazon agencies, platform partners, Amazon contacts, and internal teams
• Evaluate new marketplace channels and geographies, including sequencing, localization, and operational setup
• Report to the Chief Marketing Officer

Explore Director of Marketplaces at Caraway Home. Review requirements and application details.

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Director of Marketplaces