CFS Brands

Product Manager

• Drive profitable growth within assigned product lines through comprehensive Product, Price, Place, and Promotion strategies
• Analyze and optimize SKU mix, rationalize underperforming items, and manage slow-moving or obsolete inventory disposition
• Identify portfolio gaps and recommend new product opportunities
• Monitor sales performance and implement corrective actions
• Lead and support cost-reduction initiatives
• Partner with Supply Chain and Manufacturing on product specifications, pricing metrics, and procurement strategies
• Ensure product data accuracy and consistency across systems
• Develop and maintain product roadmaps targeting a 10%+ vitality index
• Collaborate with Product Development and Project Management on product launches
• Support Sales teams with market adoption and product success
• Monitor competitive pricing and market trends and execute pricing adjustments
• Conduct pricing experiments to evaluate demand elasticity and improve margins
• Define target sales channels, pack sizes, packaging, and labeling requirements
• Partner with distributors on merchandising strategies
• Collaborate with e-commerce teams to optimize product content
• Partner with Marketing on promotional assets and advertising strategies
• Build and manage promotional calendars with Marketing, Sales, and Supply Chain
• Develop promotional pricing strategies and materials for distributor meetings, buying group shows, and trade events
• Report to the VP, Product Management

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Product Management Manager