Civista Bank

Sales

• Develop and implement short- and long-term sales strategies aligned with corporate objectives
• Establish annual sales goals, production targets, and market expansion plans
• Monitor industry trends, competitive activity, economic conditions, and customer needs to identify growth opportunities
• Recommend and execute initiatives to increase market share and profitability
• Lead, coach, and develop a high-performing sales team
• Establish performance expectations, sales metrics, and accountability standards
• Conduct pipeline reviews, forecasting sessions, and performance evaluations
• Recruit, hire, train, and retain sales talent
• Develop and maintain relationships with customers, vendors, manufacturers, brokers, referral sources, and strategic partners
• Identify and pursue new business opportunities within target industries and markets
• Represent the company at industry events, conferences, and trade associations
• Monitor sales performance and recommend corrective actions
• Collaborate with credit and operations teams to balance growth objectives with sound underwriting practices
• Ensure pricing, structure, and transaction terms meet profitability requirements
• Partner with Credit, Operations, Risk Management, Marketing, and Finance teams to improve sales processes and customer experience
• Collaborate on product development and market positioning strategies
• Support process improvement initiatives that enhance efficiency and scalability
• Develop sales forecasts and performance reports for executive management and the Board of Directors
• Analyze sales trends, pipeline activity, and portfolio performance
• Use data-driven insights to improve sales effectiveness and decision-making
• Ensure compliance with applicable laws, regulations, company policies, and leasing industry standards
• Promote adherence to credit policies and risk management practices
• Maintain internal controls and support audit and regulatory activities
• Supervise the sales team, including hiring, coaching, performance management, succession planning, and talent development

Director of Sales