Cobalt

Growth Marketing

• Develop and execute integrated marketing plans aligned to company growth objectives, focusing on new logo acquisition and expansion within existing customer accounts
• Drive multi-channel initiatives including email, webinars, social, direct mail, and digital advertising across the buyer journey
• Design and oversee automated agents to streamline workflows and accelerate program delivery
• Use UserGems intent signals and tracking to trigger automated playbooks engaging buying committees and following previous champions to target accounts
• Develop customer marketing and advocacy programs using success stories to drive whitespace expansion and cross-sell
• Co-own the content calendar and design multi-format programs to engage key contacts and activate target accounts
• Act as primary marketing contact for sales and BDR teams, leading weekly syncs on activation plans and performance expectations
• Track program metrics continuously and own course corrections to meet performance targets
• Generate and accelerate pipeline across North America and EMEA

Senior Growth Marketing Manager