Coviance

Events

• Maintain the annual event calendar, including deadlines, registrations, sponsorship deliverables, shipping dates, and key milestones.
• Serve as the primary point of contact with conference organizers for logistical needs and sponsorship deliverables.
• Track event assets and ensure booth materials are returned, inventoried, replenished, and ready for the next event.
• Coordinate lead lists and route event leads to the Sales team for follow-up.
• Track event performance, including attendance, leads generated, meetings booked, and post-event engagement.
• Coordinate occasional customer dinners, receptions, and other hosted experiences.
• Maintain merchandise inventory and recommend reorders.
• Coordinate with vendors on merchandise, print materials, signage, and event-related purchases.
• Manage fulfillment of customer, prospect, employee, and partner swag requests.
• Assemble and ship event kits, customer gifts, prospect packages, and marketing materials.
• Source and recommend branded merchandise for campaigns and events.
• Maintain organized physical marketing inventory and storage.
• Build and execute pre- and post-event email campaigns.
• Support creation and scheduling of marketing emails, landing pages, forms, and campaign assets.
• Assist with list preparation, segmentation, campaign setup, reporting, and marketing performance data.
• Assist with other marketing projects and initiatives as needed.

Marketing Coordinator – Events