Crédit Agricole Alpes Provence

Conversion Rate Optimizer

• Drive the performance of digital journeys and analyze customer journeys
• Identify friction points, optimization opportunities, and performance drivers
• Track key performance indicators, including conversion, engagement, abandonment, and satisfaction
• Develop recommendations to improve customer experience and commercial performance
• Analyze data from Piano Analytics, Contentsquare, and VoC tools
• Ensure measurement quality and the reliability of analyses
• Build and manage the CRO roadmap for digital journeys
• Define, manage, and analyze A/B tests and personalization initiatives
• Measure the business impact of optimizations
• Gather and formalize business requirements and write user stories
• Prioritize enhancements with Product, UX, and IT teams
• Support projects through to production deployment and monitor post-launch performance
• Collaborate with UX, Data, IT, Marketing, and business teams
• Bring stakeholders together around digital performance objectives
• Promote a data-driven and experimentation-based decision-making culture

Digital Journey Owner – CRO & Web Analytics