Demonstrates expertise in developing and executing regional marketing strategies, with a strong focus on creating high-converting ad copy and optimizing digital campaigns across various platforms. Proficient in collaboration with cross-functional teams to produce impactful marketing materials and content tailored for diverse markets.

Highest-signal resume keywords

Campaign ManagementHigh-Converting CopywritingPaid Advertising ManagementEmail Marketing ExpertiseContent Creation Skills

About the role

Key responsibilities & impact

Develop regional marketing strategy and personally execute every element
Write ad copy for Facebook, Google, LinkedIn, and other digital platforms
Build and optimize landing pages using page builders
Create presentation materials for webinars, partnerships, and educational expos
Collaborate with content team, designers, and regional digital marketer on campaigns targeting US, Canada, and LATAM markets
Work with the Regional Digital Marketer to optimize campaigns
Collaborate with the Local Marketing team to create campaigns and marketing materials
Partner with the Content and PR Marketer to develop resonant content
Collaborate with the USCA Sales Team

Requirements

What you’ll need

3–5 years of hands-on marketing experience personally creating and managing campaigns
Proven experience writing high-converting copy for ads, emails, and landing pages
Experience managing paid advertising across META, Google Ads, and other platforms
Email marketing platform expertise
Content creation skills, including blog posts, social content, and educational materials
Analytics and optimization mindset
Ability to work within US/LATAM time zones
Experience in education or online learning markets is a bonus
Familiarity with CRM systems such as HubSpot or Salesforce and lead scoring is a bonus
Experience with Zoom or similar webinar platforms and event marketing is a bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementHigh-Converting CopywritingPaid Advertising ManagementEmail MarketingContent CreationAnalytics MindsetLanding Page OptimizationDigital Marketing StrategyWebinar MarketingLead Scoring

Tools & Technologies

Facebook AdsGoogle AdsLinkedIn AdsHubSpotSalesforceZoomPage BuildersAnalytics ToolsEmail Marketing PlatformsWebinar Platforms

Industry Keywords

Digital MarketingUS MarketCanada MarketLATAM MarketEducation MarketOnline LearningContent MarketingEvent MarketingCollaborationPartnership Development